ABOUT RAD GIRLS COLLECTIVE
Rad Girls Collective is a movement that I created in 2014 to inspire women to get outdoors. The @radgirlscollective Instagram account has grown to over 110,000 followers.
BIG GOALS & DREAMS
The re-designed website needed to be clean, simple, easy-to-navigate, and focused on working with Rad Girls Collective. The website also needed to have a shop and a secure license (SSL).
BEFORE WORKING WITH ME
The website was out-dated, cluttered, and in need of a new direction. The brand colours were from the first iteration of the brand in 2014 and included bright pinks, teals and limes. Not the exactly direction I wanted for the brand in 2018.
AFTER WORKING WITH ME
I feel proud to have a website that is simple, effective, and easy to use. The colours align closer to my vision and the brand looks more professional than previous iterations.